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Portfolio :: Michael Kroeger :: MK Graphic Design

Zumbiel Promotion :: 1980
I designed this ad while working at Liebel & Company in Cincinnati, Ohio.
The copy reads: IT TAKES courage to reach the top, of anything. Courage and an unfailing commitment to the cause. It is in the marketplace, as it is on the mountain, a long, well-planned ascent. It requires careful, calculated steps. The ability to change direction as needed, and move ahead. And good communication with a capable partner. It takes talent. Patience. Strength. And perserverence. But above all it takes TEAMWORK TO REACH THE TOP.

Production notes:
Full color process printing insert
Size: 8.5 x 11 inches.
Quantity: 1000
Art director/designer: Michael Kroeger
Copywriter: Craig Liebel
Photographer: Bill Westheimer, Maroon Bells, Colorado
Client: Zumbiel Beverage Carriers


Copyright © 1997--2003 MK Graphic Design. All rights reserved. No portion of this document may be copied, reproduced, or electronically reused without written permission from Michael Kroeger at M K Graphic Design. (01.01.03)