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Zumbiel Promotion :: 1981
I designed this ad while working at Liebel & Company in Cincinnati, Ohio.
The headline is: So much for the round peg and the square hole theory.
The copy reads: When you set out to build a better product, you can't let anything stand in your way. Least of all, old wives tales and preconceived notions.
It just happens that your round, two liter bottle fits perfectly into our square, two liter carrier. (We repeated the test with the returnables, the non-returnables and the PET, in both the two and four packs, just to prove our theory beyond any doubts.
STURDY PACK, our innovative, new carrier for the larger sizes, offers not only a better fit, but a better form as well. It has a seamless bottom for added support and greater security. And a reinforced handle for dependable transport.
If you are in the market for a good, solid package for your delicious, round product, think of Zumbiel. We have some interesting theories that you may find useful.

Production notes:
Full color process printing insert
Size: 8.5 x 11 inches.
Quantity: 1000
Art Director/designer: Michael Kroeger
Copywriter: Craig Liebel
Illustrator: Jim Williams
Client: Zumbiel Beverage Carriers

Copyright © 1997--2003 MK Graphic Design. All rights reserved. No portion of this document may be copied, reproduced, or electronically reused without written permission from Michael Kroeger at MK Graphic Design. (01.01.03)