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Portfolio :: Michael Kroeger :: MK Graphic Design

Zumbiel Promotion :: 1981
I designed this ad while working at Liebel & Company in Cincinnati, Ohio.
The headline is: It's a Simple Matter of Taste and Style
The copy reads: They go hand in hand. They always have. That's why the world's most delicious drinks are marketed in Zumbiel beverage carriers.
Only the finest materials are used in the manufacture of our products. The highest quality board, inks and coatings. They run on the industry's most precise converting machinery. And, all along the way, they are monitored by craftsmen who take a special pride in their trade.
At Zumbiel, we look at it this way. It's a simple matter of taste and style. You bottle the taste. We'll handle the style.

Production notes:
Full color process printing insert
Size: 8.5 x 11 inches.
Quantity: 1000
Art Director/designer: Michael Kroeger
Copywriter: Craig Liebel
Photographer: Larry Scott
Client: Zumbiel Beverage Carriers


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